Ешь, молись, люби

Chapter 21

           Youdon’tnecessarilyneedtoberichinordertoexperiencethis,either.There’sanotherwonderfulItalianexpression:l’arted’arrangiarsi-theartofmakingsomethingoutofnothing.Theartofturningafewsimpleingredientsintoafeast,orafewgatheredfriendsintoafestival.Anyonewithatalentforhappinesscandothis,notonlytherich.

           Forme,though,amajorobstacleinmypursuitofpleasurewasmyingrainedsenseofPuritanguilt.DoIreallydeservethispleasure?ThisisveryAmerican,too-theinsecurityaboutwhetherwehaveearnedourhappiness.PlanetAdvertisinginAmericaorbitscompletelyaroundtheneedtoconvincetheuncertainconsumerthatyes,youhaveactuallywarrantedaspecialtreat.ThisBud’sforYou!YouDeserveaBreakToday!BecauseYou’reWorthIt!You’veComeaLongWay,Baby!Andtheinsecureconsumerthinks,Yeah!Thanks!Iamgonnagobuyasix-pack,damnit!Maybeeventwosix-packs!Andthencomesthereactionarybinge.Followedbytheremorse.SuchadvertisingcampaignswouldprobablynotbeaseffectiveintheItalianculture,wherepeoplealreadyknowthattheyareentitledtoenjoymentinthislife.ThereplyinItalyto"YouDeserveaBreakToday"wouldprobablybe,Yeah,noduh.That’swhyI’mplanningontakingabreakatnoon,togoovertoyourhouseandsleepwithyourwife.

           Whichisprobablywhy,whenItoldmyItalianfriendsthatI’dcometotheircountryinordertoexperiencefourmonthsofpurepleasure,theydidn’thaveanyhang-upsaboutit.Complimenti!Vaiavanti!Congratulations,theywouldsay.Goahead.Knockyourselfout.

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