Крестный отец

           SinceClemenzaandTessiowerehisfriends,hisallies,hehadtogivethemeachpartofthemoney,butthishedidwithoutbeingasked.Finallyhedecidedtogointotheoliveoil,importingbusinesswithhisboyhoodchum,GencoAbbandundo.Gencowouldhandlethebusiness,theimportingoftheoliveoilfromItaly,thebuyingattheproperprice,thestoringinhisfather’swarehouse.Gencohadtheexperienceforthispartofthebusiness.ClemenzaandTessiowouldbethesalesmen.TheywouldgotoeveryItaliangrocerystoreinManhattan,thenBrooklyn,thentheBronx,topersuadestoreownerstostockGencoPuraoliveoil.(Withtypicalmodesty,VitoCorleonerefusedtonamethebrandafterhimself.)Vitoofcoursewouldbetheheadofthefirmsincehewassupplyingmostofthecapital.Healsowouldbecalledinonspecialcases,wherestoreownersresistedthesalestalksofClemenzaandTessio.ThenVitoCorleonewouldusehisownformidablepowersofpersuasion.

           ForthenextfewyearsVitoCorleonelivedthatcompletelysatisfyinglifeofasmallbusinessmanwhollydevotedtobuildinguphiscommercialenterpriseinadynamic,expandingeconomy.Hewasadevotedfatherandhusbandbutsobusyhecouldsparehisfamilylittleofhistime.AsGencoPuraoliveoilgrewtobecomethebestsellingimportedItalianoilinAmerica,hisorganizationmushroomed.Likeanygoodsalesmanhecametounderstandthebenefitsofundercuttinghisrivalsinprice,barringthemfromdistributionoutletsbypersuadingstoreownerstostocklessoftheirbrands.